Four disciplines. One visibility engine.
We cover every surface where your customers ask a question — the site they land on, the results page they scan, and the AI answer they read instead. Build the foundation, earn the authority, get cited by the models, be the answer.
Not a service menu. A single system.
Most agencies sell these four as line items. We run them as one engine, because each one is load-bearing for the next.
The site is the substrate. Everything downstream — every ranking, every citation, every answer box — is read off pages that have to be fast, semantic and unambiguous to a machine. SEO earns the authority that makes those pages credible: technical health, depth, internal structure and links from sources the engines already trust. Without that, nothing you publish carries weight.
GEO takes that credibility and makes you retrievable — structuring your entities and knowledge so ChatGPT, Perplexity and Gemini treat you as the source worth quoting. AEO then goes question by question, engineering the specific block of copy and schema that becomes the answer in an AI Overview, a snippet or a voice reply. One foundation, one content investment, four surfaces covered.
SEO vs GEO vs AEO.
These are three different surfaces, not three names for the same job. They target different systems, pay out in different units, and move on different clocks.
- What it targets
- Ranked intent on a results page — the queries people actually type.
- Where you appear
- Google and Bing result pages, map packs, image and video tabs.
- The unit of success
- A position. You rank, the searcher chooses, you get the click.
- How it’s measured
- Rankings, organic sessions, share of voice, assisted revenue.
- Content that wins
- Genuinely deep pages, clean internal linking, earned external authority.
- Time to first signal
- Three to six months, then it compounds for years.
- What it targets
- Model retrieval and trust — whether an engine reaches for you at all.
- Where you appear
- Inside ChatGPT, Perplexity, Gemini and Copilot answers, as a named source.
- The unit of success
- A citation. The model names your brand while writing its answer.
- How it’s measured
- Citation share, prompt coverage, and the accuracy of brand mentions.
- Content that wins
- Quotable, sourced, entity-rich writing a model can safely repeat.
- Time to first signal
- Four to twelve weeks, as engines re-crawl and re-weight their sources.
- What it targets
- One specific question, asked in plain language, expecting one answer.
- Where you appear
- AI Overviews, People Also Ask, featured snippets and voice assistants.
- The unit of success
- The answer itself. Your wording becomes the response on screen.
- How it’s measured
- Answer share, snippet capture rate, question-level win and loss tracking.
- Content that wins
- A direct answer in the first forty words, backed by schema.
- Time to first signal
- Two to eight weeks — snippet and answer slots turn over fast.
You need all three — and they run on one content investment. The same page can rank, get cited and be quoted, if it’s engineered to.
Find out what the engines already say about you.
We’ll baseline your search rankings and pull what ChatGPT, Perplexity, Gemini and AI Overviews return for your category today — then show you the gap and how to close it.